PhRMA blamed PBMs for high drug prices in search ads| STAT
The lobbying group for the U.S. pharmaceutical industry spent an estimated $59 million on search advertising over a recent seven-year period to influence how Americans view the highly charged issue of prescription drug costs, according to a new analysis that used data to model the spending.
Of that, the Pharmaceutical Research & Manufacturers of America spent roughly $32 million on ads linked to insurance and health plan searches, while $28 million was spent directing people to its web pages and domains criticizing pharmacy benefit managers, which drugmakers argue are the true culprits behind the rising prices for many medicines.
Spending also surged around well-publicized legislative and regulatory actions, such as when Medicare began drug price negotiations in 2023. In all, PhRMA used more than 283,500 distinct keywords to generate 17.1 million paid visits from 2019 through 2025, according to an analysis published in Clinical Pharmacology & Therapeutics.
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PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
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